Viral Marketing and Social Networks

Viral Marketing and Social Networks
Author :
Publisher : Business Expert Press
Total Pages : 139
Release :
ISBN-10 : 9781606498132
ISBN-13 : 1606498134
Rating : 4/5 (134 Downloads)

Book Synopsis Viral Marketing and Social Networks by : Maria Petrescu

Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.


Viral Marketing and Social Networks Related Books

Viral Marketing and Social Networks
Language: en
Pages: 139
Authors: Maria Petrescu
Categories: Business & Economics
Type: BOOK - Published: 2014-05-21 - Publisher: Business Expert Press

DOWNLOAD EBOOK

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This boo
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign
Language: en
Pages: 101
Authors: Sven Wilde
Categories: Business & Economics
Type: BOOK - Published: 2013-06 - Publisher: Diplomica Verlag

DOWNLOAD EBOOK

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a pract
Techniques and Tools for Designing an Online Social Network Platform
Language: en
Pages: 191
Authors: Panagiotis Karampelas
Categories: Computers
Type: BOOK - Published: 2012-12-13 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Following the introduction of Myspace, Linkedin and Facebook, social networks have become part of people’s everyday life. New online social networks appear al
Advances in Human Factors in Communication of Design
Language: en
Pages: 210
Authors: Amic G. Ho
Categories: Technology & Engineering
Type: BOOK - Published: 2019-06-07 - Publisher: Springer

DOWNLOAD EBOOK

This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, highlighti