Book of Donmon Teith

Do you struggle to work out where to spend your marketing budget to grow sales? Are you always getting distracted by the latest 'must-have' marketing tool? Have

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics an

This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for custom

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse