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Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step thr
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Type: BOOK - Published: 2007-12-11 - Publisher: John Wiley & Sons
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how
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Type: BOOK - Published: 2007 - Publisher: Routledge
Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It ana
