Book of Donmon Teith

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of gi

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value c