Book of Donmon Teith

Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods ter

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Busi

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through ac

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Bus

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing