Book of Donmon Teith

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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str