Evaluation in Advertising Reception

Evaluation in Advertising Reception
Author :
Publisher : Springer
Total Pages : 195
Release :
ISBN-10 : 9781137350435
ISBN-13 : 1137350431
Rating : 4/5 (431 Downloads)
DOWNLOAD EBOOK
Book Synopsis Evaluation in Advertising Reception by : S. Bullo

Download or read book Evaluation in Advertising Reception written by S. Bullo and published by Springer. This book was released on 2015-12-04 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.


Evaluation in Advertising Reception Related Books

Evaluation in Advertising Reception
Language: en
Pages: 195

Evaluation in Advertising Reception

Authors: S. Bullo
Categories: Social Science
Type: BOOK - Published: 2015-12-04 - Publisher: Springer

DOWNLOAD EBOOK

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understo
Applying Social Cognition to Consumer-Focused Strategy
Language: en
Pages: 415

Applying Social Cognition to Consumer-Focused Strategy

Authors: Frank R. Kardes
Categories: Business & Economics
Type: BOOK - Published: 2006-04-21 - Publisher: Psychology Press

DOWNLOAD EBOOK

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psycholog
Effective Advertising
Language: en
Pages: 217

Effective Advertising

Authors: Gerard J. Tellis
Categories: Business & Economics
Type: BOOK - Published: 2003-11-20 - Publisher: SAGE

DOWNLOAD EBOOK

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brough
Handbook of Research on Representing Health and Medicine in Modern Media
Language: en
Pages: 618

Handbook of Research on Representing Health and Medicine in Modern Media

Authors: Sar?, Gül?ah
Categories: Medical
Type: BOOK - Published: 2021-04-02 - Publisher: IGI Global

DOWNLOAD EBOOK

Traditional and social media are used extensively in terms of public health today. Studies show that social media works much better than other follow-up systems
Advertising and Multilingual Repertoires
Language: en
Pages: 103

Advertising and Multilingual Repertoires

Authors: Marco Santello
Categories: Foreign Language Study
Type: BOOK - Published: 2016-08-05 - Publisher: Routledge

DOWNLOAD EBOOK

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnection