Event Impact

Event Impact
Author :
Publisher : Routledge
Total Pages : 118
Release :
ISBN-10 : 9781351722087
ISBN-13 : 1351722085
Rating : 4/5 (085 Downloads)

Book Synopsis Event Impact by : John Armbrecht

Download or read book Event Impact written by John Armbrecht and published by Routledge. This book was released on 2017-10-02 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is one of the first books devoted to comprehensively dealing with the subject of event impacts, combining the ideas of an international group of academics to tackle an expanding area of research that cannot be met by the work of a single researcher. Methodological concepts such as triple impact assessment, cost–benefit analysis, travel cost method and Q-sort are combined, applied and tested in an event context, creating a unique book that broadens and deepens our knowledge about event impacts theoretically, methodologically as well as empirically. This book was originally published as a special issue of the Scandinavian Journal of Hospitality and Tourism.


Event Impact Related Books

Event Impact
Language: en
Pages: 118
Authors: John Armbrecht
Categories: Business & Economics
Type: BOOK - Published: 2017-10-02 - Publisher: Routledge

DOWNLOAD EBOOK

Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impact
Event Impact
Language: en
Pages: 154
Authors: John Armbrecht
Categories: Business & Economics
Type: BOOK - Published: 2017-10-02 - Publisher: Routledge

DOWNLOAD EBOOK

Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impact
Event Success
Language: en
Pages: 278
Authors: Alon Alroy
Categories: Business & Economics
Type: BOOK - Published: 2022-03-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy,
Event Impact Assessment
Language: en
Pages: 248
Authors: Donald Getz
Categories: Business & Economics
Type: BOOK - Published: 2018-11-30 - Publisher: Goodfellow Publishers Ltd

DOWNLOAD EBOOK

Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment wi
Event Impact Assessment: A Case Of Puducherry
Language: en
Pages: 266
Authors: Z. Nihmathullah
Categories: Medical
Type: BOOK - Published: 2022-12-11 - Publisher: Book Rivers

DOWNLOAD EBOOK