Book of Donmon Teith

This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency ex

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy product

Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and

Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this

Experiential marketing is predicated to be one of the biggest growth areas within marketing over the next five years and many organizations are beginning to ado