Download or read book Eyecare Business written by Gary L. Moss and published by Elsevier Health Sciences. This book was released on 2001-01-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.