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The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalizatio
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Internationalization of Luxury Fashion Firms
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Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop
Fashion Branding and Communication
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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu
Product Innovation in the Global Fashion Industry
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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative secto