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Pages: 350
Type: BOOK - Published: 2021-05-24 - Publisher: Springer Nature
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly
Language: en
Pages: 247
Pages: 247
Type: BOOK - Published: 2018-03-26 - Publisher: AMACOM
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this
Language: en
Pages: 356
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Pages: 191
Type: BOOK - Published: 2012-11-01 - Publisher: Cornell University Press
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing a
Language: en
Pages: 189
Pages: 189
Type: BOOK - Published: 2023-08-10 - Publisher: Taylor & Francis
Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practice