Book of Donmon Teith

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, po

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business,

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on