Book of Donmon Teith

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e

"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing rela

The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main

While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural ex