Handbook on Research in Relationship Marketing

Handbook on Research in Relationship Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 353
Release :
ISBN-10 : 9781783478637
ISBN-13 : 1783478632
Rating : 4/5 (632 Downloads)
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Book Synopsis Handbook on Research in Relationship Marketing by : Robert M. Morgan

Download or read book Handbook on Research in Relationship Marketing written by Robert M. Morgan and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a


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