Book of Donmon Teith

All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet the

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

A state-of-the-art psychological perspective on team working and collaborative organizational processes This handbook makes a unique contribution to organizatio

Explaining the science behind pricing, 'The Psychology of Price' has practical, jargon-free advice on pricing strategies and techniques that can be immediately