Book of Donmon Teith

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl

This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, b

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular

Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too littl

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This