Book of Donmon Teith

The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse

Surely you know plenty of people who need to make a change. But despite your well-intentioned efforts, they resist—because even when it’s in their best inte

The book to spark action on the defining challenge of our time In our post-truth world, there's only one place to turn to if we want to live in reality: science