Download or read book Influencing Human Behavior written by Michael J. Manfredo and published by Sagamore Publishing. This book was released on 1992 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.