Book of Donmon Teith

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying t

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to i

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own exis

This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality managemen