Download or read book Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed. written by Peter W. Spellman and published by . This book was released on 2011-09-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you ll discover the best promotional practices for live performance, selling merchandise, working the media, using e-commerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and two glossaries and a 38-page "Music Marketing Resource Guide" top it off.