Download or read book Innovating for Trust written by Marika Lüders and published by Edward Elgar Publishing. This book was released on 2017-07-28 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts a multidisciplinary approach to innovation, and argues that because innovation is always risky business, trust is an essential premise and outcome of successfully designing, developing and finally launching innovations. Each part of the book encompasses a different aspect of innovating for trust. It begins with the notion of trust, before covering the importance of trust in future thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. It concludes with the importance of trust in commercializing innovations.