Book of Donmon Teith

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new mar

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Pro

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-h

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more reven

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more reven