Integrated Marketing Communications

Integrated Marketing Communications
Author :
Publisher : Financial Times/Prentice Hall
Total Pages : 761
Release :
ISBN-10 : 0273676458
ISBN-13 : 9780273676454
Rating : 4/5 (454 Downloads)

Book Synopsis Integrated Marketing Communications by : David Pickton

Download or read book Integrated Marketing Communications written by David Pickton and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.


Integrated Marketing Communications Related Books

Integrated Marketing Communications
Language: en
Pages: 761
Authors: David Pickton
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Financial Times/Prentice Hall

DOWNLOAD EBOOK

Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Mont
Integrating Corporate Communications
Language: en
Pages: 337
Authors: James L. Horton
Categories: Business & Economics
Type: BOOK - Published: 1995-09-30 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively i
Integrated Marketing Communication
Language: en
Pages:
Authors: THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)
Categories:
Type: BOOK - Published: 2019-12-20 - Publisher:

DOWNLOAD EBOOK

Strategic Integrated Marketing Communications
Language: en
Pages: 335
Authors: Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

DOWNLOAD EBOOK

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Integrated Marketing Communications
Language: en
Pages: 379
Authors: Philip J. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature

DOWNLOAD EBOOK

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delive