Book of Donmon Teith

As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country tha

Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers a collection of the

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to

In the 21st century, most businesses participate in globalization, whether by entering new markets worldwide or dealing with competitors from around the world.

This important and original book places the case study in international business research in its historical context, critically evaluates current case study pra