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Type: BOOK - Published: 2013-01-11 - Publisher: Routledge
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Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the int
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Pages: 481
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ÔThis book focuses on the challenges facing MNCs who are Òplaying away from homeÓ in different institutional frameworks and complex cultural contexts. In eac
Language: en
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Pages: 625
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As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their ro