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Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this does
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Type: BOOK - Published: 2016-04-29 - Publisher: PHI Learning Pvt. Ltd.
This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context.
Language: en
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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other