Book of Donmon Teith

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Pra

Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The

"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands