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Language: en
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Type: BOOK - Published: 2004-11-03 - Publisher: Kogan Page Publishers
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Pages: 356
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted b
Language: en
Pages: 353
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Type: BOOK - Published: 2018-08-03 - Publisher: Kogan Page Publishers
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management
Language: en
Pages:
Pages:
Type: BOOK - Published: 2005-01-01 - Publisher:
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions r