Download or read book Strategic Management written by Frank T. Rothaermel and published by McGraw-Hill Europe. This book was released on 2012-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision