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Managing Customer Value
Language: en
Pages: 432
Authors: Bradley Gale
Categories: Business & Economics
Type: BOOK - Published: 2009-11-24 - Publisher: Simon and Schuster

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Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standar
Mastering Customer Value Management
Language: en
Pages: 372
Authors: Ray Kordupleski
Categories: Consumer satisfaction
Type: BOOK - Published: 2003 - Publisher: Customer Value Management I

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There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha
Internet-Based Customer Value Management
Language: en
Pages: 162
Authors: Tymoteusz Doligalski
Categories: Business & Economics
Type: BOOK - Published: 2014-10-16 - Publisher: Springer

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Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased t
Managing Customer Value
Language: en
Pages: 356
Authors: Bill Dodds
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: University Press of America

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Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their c
Superior Customer Value
Language: en
Pages: 230
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge

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Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b