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Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput
Understanding and Managing Public Organizations
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In the third edition of his award-winning book, Hal G. Rainey provides a comprehensive, up-to-date analysis of research on public organizations and management.
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Reputation Management
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'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be