CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice
Author :
Publisher : Routledge
Total Pages : 416
Release :
ISBN-10 : 9781136420191
ISBN-13 : 1136420193
Rating : 4/5 (193 Downloads)

Book Synopsis CIM Coursebook 07/08 Marketing in Practice by : Tony Curtis

Download or read book CIM Coursebook 07/08 Marketing in Practice written by Tony Curtis and published by Routledge. This book was released on 2012-05-23 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.


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