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Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companie
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Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the c
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User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunder
User Experience Mapping
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