Download or read book Market Orientation & Service Quality written by Renu Jadon and published by Exceller Books. This book was released on with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book follows a clearly formulated methodological structure to introduce the subject to the research scholars and students. It follows a comprehensive, logical approach to explain the concept. The book also incorporates various aspects related to market orientation and service quality. It will definitely help the scholars who are doing research in this direction.