Book of Donmon Teith

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marke