Download or read book Marketing and Entrepreneurship in SMEs written by David Carson and published by Financial Times/Prentice Hall. This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.