Professional Marketing & Selling Techniques for Digital Wedding Photographers

Professional Marketing & Selling Techniques for Digital Wedding Photographers
Author :
Publisher : Amherst Media
Total Pages : 290
Release :
ISBN-10 : 9781584283911
ISBN-13 : 1584283912
Rating : 4/5 (912 Downloads)

Book Synopsis Professional Marketing & Selling Techniques for Digital Wedding Photographers by : Jeff Hawkins

Download or read book Professional Marketing & Selling Techniques for Digital Wedding Photographers written by Jeff Hawkins and published by Amherst Media. This book was released on 2005-12-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.


Professional Marketing & Selling Techniques for Digital Wedding Photographers Related Books

Professional Marketing & Selling Techniques for Digital Wedding Photographers
Language: en
Pages: 290
Authors: Jeff Hawkins
Categories: Photography
Type: BOOK - Published: 2005-12-01 - Publisher: Amherst Media

DOWNLOAD EBOOK

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding phot
The Digital Photographer's Guide to Light Modifiers
Language: en
Pages: 128
Authors: Allison Earnest
Categories: Photography
Type: BOOK - Published: 2010-09-01 - Publisher: Amherst Media

DOWNLOAD EBOOK

Focusing exclusively on light modifiers and making the most of the least equipment, this in-depth handbook is ideal for use by the beginner and advanced amateur
Digital Portrait Photography of Teens and Seniors
Language: en
Pages: 305
Authors: Patrick Rice
Categories: Photography
Type: BOOK - Published: 2005-07-01 - Publisher: Amherst Media

DOWNLOAD EBOOK

Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior po
The Best of Senior Portrait Photography
Language: en
Pages: 160
Authors: Bill Hurter
Categories: Photography
Type: BOOK - Published: 2014-12-26 - Publisher: Amherst Media

DOWNLOAD EBOOK

From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior
Professional Commercial Photography
Language: en
Pages: 127
Authors: Lou Jacobs, Jr.
Categories: Photography
Type: BOOK - Published: 2010 - Publisher: Pro Photo Workshop

DOWNLOAD EBOOK

Annotation The most important task for a commercial photographer is to create images that sell - be it a service, a product, a political candidate or an organis