Related Books
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2004-05-05 - Publisher: Harvard Business Press
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the funct
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2021-05-03 - Publisher: Kogan Page Publishers
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing
Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2012-04-27 - Publisher: SAGE
Marketing Strategy: The Thinking Involved.
Language: en
Pages: 563
Pages: 563
Type: BOOK - Published: 1991 - Publisher:
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. I