Book of Donmon Teith

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their p