Book of Donmon Teith

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help