Book of Donmon Teith

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a c

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add

Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leade