Book of Donmon Teith

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng

Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and a

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the in

We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand

Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.