Book of Donmon Teith

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theor

For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known exam

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order