Book of Donmon Teith

This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the wor

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business ventu

This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - alre

In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. Th