Download or read book Marketing Strategies for the Mature Market written by George Moschis and published by Praeger. This book was released on 1994-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing process: key issues are raised and information is presented to address them. This volume is intended for the busy marketer who needs access to "state-of-the art" knowledge and its implications for marketing strategy development.