Marketing Theory

Marketing Theory
Author :
Publisher : SAGE
Total Pages : 449
Release :
ISBN-10 : 9781446211045
ISBN-13 : 1446211045
Rating : 4/5 (045 Downloads)

Book Synopsis Marketing Theory by : Michael J Baker

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings


Marketing Theory Related Books

Marketing Theory
Language: en
Pages: 449
Authors: Michael J Baker
Categories: Business & Economics
Type: BOOK - Published: 2010-03-18 - Publisher: SAGE

DOWNLOAD EBOOK

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together
Marketing Theory
Language: en
Pages: 0
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2008-01-18 - Publisher: SAGE Publications Limited

DOWNLOAD EBOOK

Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three ed
Marketing Theory
Language: en
Pages: 512
Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

DOWNLOAD EBOOK

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions,
The SAGE Handbook of Marketing Theory
Language: en
Pages: 546
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

DOWNLOAD EBOOK

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Introduction to Marketing
Language: en
Pages: 575
Authors: Adrian Palmer
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press

DOWNLOAD EBOOK

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the