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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market
Why Marketing to Women Doesn't Work
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Type: BOOK - Published: 2014-07-05 - Publisher: Springer

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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your
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'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu
Women Rainmakers' Best Marketing Tips
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This book contains over 100 creative tips and strategies to market your practice.
Exploring Gender at Work
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A timely work that reviews the phenomenon of gender and its many manifestations of equality. Well-suited for increasing awareness and justice in academic and pr