Mass Media Research

Mass Media Research
Author :
Publisher : Wadsworth Publishing Company
Total Pages : 468
Release :
ISBN-10 : 0534647189
ISBN-13 : 9780534647186
Rating : 4/5 (186 Downloads)

Book Synopsis Mass Media Research by : Roger D. Wimmer

Download or read book Mass Media Research written by Roger D. Wimmer and published by Wadsworth Publishing Company. This book was released on 2006 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.


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