Download or read book Media And Audiences: New Perspectives written by Ross, Karen and published by McGraw-Hill Education (UK). This book was released on 2003-12-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.